19 January 2012, by tpotisk
Chiropractic economics is changing. Once was a time when a DC could open up shop practically anywhere, give decent service at reasonable rates and cruise along, prospering with that alone. But no, chiropractic is not going to disappear, and many chiropractors will continue to thrive.
Sure, it may have been easier to be operate a chiropractic practice years ago, but consider that it used to also be easier to operate a grocery store, restaurant, medical office etc back then too. The opportunity for prosperity is not gone it’s just different. Chiropractic is a business and change is essential for survival, just as with any business. Changes usually include how the benefits are communicated, payment options, addressing the needs of consumers, marketing, management and accessibility. The underlying principle that health comes from within, is interfered with by subluxation, and corrected by adjustment can and should remain the same.
In fact I’ll go further and state that right now there exists more opportunity for Doctors of Chiropractic than ever before. For many, chiropractic salaries are breaking records. Consider the days gone by when DCs were jailed and accused of practicing without license, or when the AMA was orchestrating their covert plan to eliminate the profession, or when insurances like Medicare did not cover any chiropractic services, or ….well I could go on and on. Those struggles are long gone.
Be inspired by the wonderful things occurring that point to a bright future for chiropractors. For example, the world is embracing the holistic concept of health within which chiropractic is a perfect fit, conventional medicine is struggling because of its abuses with pricing and safety, major entities like professional sports teams and the military are recognizing the benefits of adjustments, and a steady stream of research is showing the evidence.
Dr Reed Phillips, DC. PhD had this to say in his article Changing Times and the Chiropractic Opportunity
“What we do with our hands and our knowledge of health and disease is a highly desirable service for a large segment of the human family and will never disappear.”- Dynamic Chiropractic – September 23, 2009, Vol. 27, Issue 20.
And this video by Palmer College of Chiropractic gives even more validity:
Are there dangers, concerns, hazards and “rocks in the water” so to speak for the chiropractic profession? Of course; and there always have been. So whether you are considering a career in Chiropractic or are a veteran DC, simply keep your eyes on the radar and make appropriate changes to your course of action. Open water lies ahead for chiropractors success!
Please share this story to inspire others.
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