practicegrowth

2013 Book for chiropractor’s practice success, management and marketing | Reclaim the Joy of Practice by Dr Tom Potisk

The best book for doctors especially chiropractors is Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors by Dr Tom Potisk.

You are welcome to take a peek at the contents of this eBook and read about Reclaim the Joy of Practice.

Reclaim the Joy of Practice is a service operated by Dr Tom Potisk. The mission is to empower DCs to gain more growth, income, and stability in their personal and professional lives. Products besides the popular  Reclaim ebook and related eWorkbook/study guide include the unique Wellness Wins patient education booklet with customized PowerPoint program, the inspirational Bible Based Health Care lay lecture with customized PowerPoint program, the powerful Whole Health Healing community lecture program, the outstanding Wellness Wins work-place wellness program, the practice boosting Killer Close new patient conversion script/dialogue, the attention-grabbing Giant Spine Parade and Event Costume, the instructional Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors eBook and its related webinar series. Services offered include Individual coaching and counseling, individual new patient marketing planning and acquisition, and the Prospering with Successful Associates training program.

Dr Tom Potisk, now an Amazon bestselling author, operated a highly successful multi-DC family practice for 25 years, has been elected Chiropractor of the Year by his state association, and has been proclaimed America’s Most Successful Chiropractorby several media sources. He is available as a speaker for chiropractic events.

-for more information contact Dr Tom Potisk at 262-835-176, or email:tpotisk@aol.com. Be sure and read Dr Potisk’s latest practice boosting tips at http://www.reclaimthejoy.com.

Categories: marketing/advertising, practice management, practicegrowth, Reclaim the Joy book., stress, vacations

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How Doctors Can Prosper by Automating Their Practices

How can doctors prosper by automating their practices?

This was the subject of a recent teleseminar I hosted for a practice management company called PM&A (Petty, Michel and Associates). You can access a recording of my presentation on their website.

Meet Dave Michel ( left) from PM&A

PM&A is the world’s best consulting service for doctors that I subscribed  to for 24 years of my 25 year old practice. They helped me automate my practice. Why did I stick with them so long? Because I always felt that I received more than I paid for. That’s a good lesson for anyone in business, yes even us doctors! LOL.

In my teleseminar presentation I talked about the following topics:

-Financial independence

-Practice independence

-Legacies of friendships with patients, staff, associates and colleagues

-Delegating

-Marketing

-Craftsmanship/Expertise


So, by automation of a practice, I don’t mean having metal/plastic electrical machines taking care of patients. LOL. No, automation in a practice means having reproducible, repetitive  systems and procedures in place that help a practice run smoothly, efficiently, and calmly.

When a patient called my office, I was always certain that they were being taken care of properly. I had  systems and procedures in place about how to answer the phone, how to schedule their appointment, how to greet the patient at the front desk, what initial paperwork was needed, how to verify their insurance coverage, how to examine the patient, etc.

This level of organization enabled me to focus my attention on what every doctor should focus their attention on - the patient in front of them. If I was a patient that’s what I would want, my doctor’s total attention. And if I got that, perhaps with a warm smile, a gentle touch, expertise/skill, and love, then I would have a feeling I was getting more than I paid for. Sound like something to strive for?

Amazingly, in the doctor realm, the patient can remain sick or even die, yet still, the satisfaction of the customer (or the deceased family) remainsb Because we’ve done our best. Astounding isn’t it?

How does a doctor improve on this automation leading to an improved doctor’s focus/skill, and then to satisfied patients? In 2 ways. First a doctor needs competent guidance with a skilled consultant that can analyze the practice’s strengths and shortcomings, then making changes to facilitate the automation. Secondly, a doctor needs continual training and practice to perfect their skills, thus becoming a craftsman or craftswoman.

That second part, becoming a craftsman, is the “art” of doctoring and unfortunately it is increasingly becoming lost in health care. But it doesn’t have to be for you.

Early in my career, I recognized my lack of skill and expertise. I then began to look for doctors who exhibited tremendous talent and pursued them by calling them and eventually visiting them to observe their craftsmanship in action. I call these type doctors “giants”.

I believe I learned more about the art of being a doctor by watching these giants than I have from all my schooling and formal training. It may surprise you that what I observed and learned was much more than just technical, scientific treatment technique. The more obvious characteristics that I saw enabling  most of these giants to excel were their communication abilities, mannerisms, body language, and overall contentment with what they were doing and why. They all exhibited profound sincerity and confidence in their higher purpose/overall mission, and patients could sense that just being in the doctors presence – it was spiritual and it was beautiful and it’s what I want for all doctors; the greatest benefit going to patients in the form of optimum care.

Dr Tom Potisk examining a patient

The first chapter of my new book Reclaim the Joy of Practice – An Advanced Guide for Advancing Doctors is called Following Giants. In this chapter, I describe several of my encounters with these craftsman, and even reveal my procedure for identifying these exceptional doctors, and then how you can find your own, and then approach them for a visit to their office. You can buy the book by clicking HERE.

So, this automation of a doctors practice is important for the primary reason that it then allows a doctor to focus on real doctoring and pursuit of one’s higher purpose/life mission.

Hey doc, don’t spend another moment practicing without automation, craftsmanship and joy. What can you change that will make that happen?

By the way,  have you seen my other  popular blog/web sites?

For the general public: http://www.thedowntoearthdoctor.com, http://www.wholehealthhealing.com

Categories: automation, craftsmanship, doctor personal growth, practicegrowth

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Doctors Need to be Craftsmen

Doctors need to be craftsmen, and I mean that in a gender neutral kind of way.

I equate craftsmanship with art. Closely watch any craftsman or artist. See the way they focus, concentrate, and are consumed by the project in front of them. Watch how they carefully and deliberately select their tools and equipment. Watch how they hold them. Notice how their creation takes shape, and makes you wonder “How do they do that?” Notice how, if they’re seasoned, they seem to create amazing things with effortless ease.

Here is a recent comment I received form someone when I asked about craftsmanship in doctors:

“A craftsman, because he is able to see what is actually going on and because he has an actual sense of the exact pressures and pressure vectors this body calls out for, can apply the necessary effort just so.  Sometimes it is gentle, sometimes it is quite forceful – but always with that unlying sense of observation, sensitivity, and iterative correction as needed.  I think chiropractic and other alternative medicine may be working traditionally with a craft model.  I think mainstream medicine works largely with an industry model.  Comparing the two approaches is difficult, because of this difference.  I think much of the misunderstanding between the two have to do with this difference.  A craft model is by its nature based in the individual practitioner’s experience, sensitivity, and “uncanny skill”.  An industry model is by its nature based on broad research which renders broad proceedures that may work statistically.  Mainstream medicine even requires the idea of “blind” and “doubleblind” testing – and I’m not sure you can even apply that kind of test to a craft.  Even though there is an enlarged sense of risk in craftsmanship, there is also a correspondingly more nuanced sense of precision – the craftsman is able to offer something more than industry is able to offer.  But neither does the craftsman begrudge industry it’s particular kind of blind repeatability for certain things – tools for instance.” – David Orth, Marengo IL

That’s what I want in a doctor, craftsmanship and artistry,and is what most of the public is expecting in doctors. Unfortunately, it’s been getting harder to find.

Recently I posted an open question to doctors about satisfaction. Here is one of the many troubling answers I received:

“The gulf between the joy working as an MD and the pain just keeps getting
more extreme. On the ‘joy’ side, we can do more and better for my babies
with heart disease so I see more and more healthy normal children in
follow-up. This is great, great joy especially as I know the things we did
not do well in the past. Even as the joy “of the work content” escalates, the pain of the “work
environment & conditions” also escalates. Nurses and doctors get paid
less, have less to work with (to help people) and the system obstructs
rather than aids us in caring for others. The disparity between the joy of work content and the pain of work
environment [aka the healthcare system] is becoming intolerable.
THAT is why care providers are leaving and new ones are not entering
healthcare.” – J. Deane Waldman, MD MBA
Professor of Pediatrics & Pathology, UNM-HSC
Professor of Decision Science, Anderson Schools

So, what can a doctor do? Plenty!

There still are doctors practicing successfully with great joy. They’re not easy to find in the growing sea of discontent, but they are out there. In fact, I have personally found dozens of them – I call them “giants”. I personally visited these “giants” and observed all the characteristics of the craftsmanship and artistry I describe at the beginning of this article. I’m convinced that any doctor can grow those characteristics.

Dr Clarence Gonstead was a real craftsman/doctor

Here are a few comments from doctors with advice about having joy:

“In a physician, a patient sees someone who will listen without judgment, and will often express concerns and feelings he or she may not disclose to others. But it is the willing physician who stands to benefit the most, for each interaction with a patient is an opportunity to heal, not just the body, but also the soul of his fellow man. Not a single day passes in which I have not experienced the thrill of knowing that either my words–or just my concern–have made a positive difference in the life of a stranger.” – Mark E. Klein, MD Washington, DC

“The single most liberating epiphany of mine was accepting that there were many things I couldn’t fix, no matter how much patients wanted it. I can’t solve psychosocial problems. I can give advice, but I can’t make you do anything you don’t want. Sometimes there are no explanations for your pains. Sometimes your choices are “bad” and “worse” and the option you want isn’t available. I’ll do my best for you, but some of the responsibility falls on you, the patient.” -David A.Rivera, MD, FACOG Lombard, IL

“I’ve reclaimed joy in my medical practice because I practice medicine in a way that is harmonoius with my perspective on life– to ‘do not harm,’ to serve others in a ‘patient-centric’ environment, and to use the more natural approach when possible. During my teen years I underwent two thyroid surgeries and was placed on daily medicine. While doing my residency in Los Angeles , I consulted with a holistic practitioner and was able to discontinue my thyroid medication altogether. The results astounded me, and led me on a path of discovery in the field of holistic healing and homeopathy for myself and my patients. Helping them the way I was helped has brought me joy.” -Lauren Feder, M.D Los Angeles CA

“Joy in practice comes from inspiration. I love people and am driven to help them. With inspiration, all mundane daily tasks and seriouschallenges are transcended because I have a spiritual mission–I am onthis planet to help people overcome their physical (and often associated mental) ailments. Inspiration is the secret to success in all professions. Health care providershealers–have it easy, because most of us have this underlying mission to help people, which ultimately drives us. If you feel uninspired by your work, reconnect with your spiritual mission–joy will soon follow.”- Dr. Nick Campos DC West Hollywood CA

Doctors, don’t spend another minute practicing without joy! It’s available for the taking. The good news is that, if you’ve been struggling, it’s not entirely your fault. No, it’s likely you just have not been taught all that you need to know. The “joy” training is not a part of the regular curriculum. LOL.

That’s why I wrote the book called Reclaim the Joy of Practice - An Advanced Guide for Advancing Doctors. This new 140 page book contains over 50 easy to implement tips to bring you joy in practice. I’ve even included details about my visits to those “giants”  I mentioned earlier. You can buy the book by clicking here.

And you can read Part 2 of this Craftsmanship article by clicking HERE.

Hey doc, what are you waiting for?

By the way, have you seen my other blog/web sites?

For the general public: http://www.thedowntoearthdoctor.com, http://www.wholehealthhealing.com

Categories: craftsmanship, doctor personal growth, practicegrowth

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Doctors who are frustrated

Doctors frustrated? With what?

Dr Tom Potisk on a recent hike through a village in Tuscany, Italy

You would think that with the great income, rewarding work of healing people, prestige, education, intelligence, and ego, doctors should be ecstatically exuberant, right?

Hardly!

Doctors are under more pressure and have more responsibilities than never before. If it’s not the malpractice risk, it’s the cost of running a practice, the staff management, the marketing, the paperwork, the insurance payment cut-backs, etc, etc.

And unfortunately, it’s not looking any brighter in the future. The jury is still out on just what exactly the new Health Care Reform bill will mean for most people, but I’d be willing to bet that for doctors, it will amount to higher patient loads, less income, and more paperwork. Sorry docs!

So what’s a doc to do? Quit? Let’s hope not, we need you guys and gals.

I have some better answers. In fact I wrote the book on the subject and it’s called Reclaim the Joy of Practice- An Advanced Guide for Advancing Doctors. I also provide lectures on the topic to groups of doctors. you can buy the book by clicking here.

You see, I’m a doctor too, and have been for over 25 years. From the start, I recognized the challenges and refused to beat by them. So, I started a journey to find the answers to attaining and maintaining more joy as a doctor. I discovered some incredible things, not from going to seminars, not from books on the subject; no, I learned from both the school of hard knocks and from seeking out and then following doctors that have a lot of joy.

Believe it or not, there really are some doctors that are ecstatically exuberant, even with the same challenges and frustrations that all doctors face.

Dr Tom Potisk receiving his Chiropractor of the Year award

So doc, you need to do something about your frustrations. You don’t have to suffer. And more importantly, doing something to gain more joy will benefit your patients, your family and your practice overall. I can guarantee you this, they all want you to be happy.

Here are 2 items of good news: 1)Your frustrations are not entirely your fault; you just have not been given the proper solutions, 2) It’s not that hard to get the joy you want and should have.

Here are a few words from some delighted doctors:

Dr. Tom Potisk‘s program was fantastic! I laughed, I cried, and I went back to my practice with a new, deeper sense of dedication and confidence. All DCs need to hear his message!” – Dr. Donna Stackpool, Lake Geneva WI

“Reclaim the Joy of Practice was an amazing presentation!  Dr. Potisk made the evening fun and enlightening with great tips on how to stay happy and truly enjoy Chiropractic.  I loved the history references with BJ.  It was a great reminder of how generations past fought for Chiropractic and how we need to honor them and the profession AND continue the passion.  Thanks Dr. Potisk for lighting the fire again!” – Tara Gill DC, Delevan WI

” After 36 years in practice, I’ve heard dozens of great speakers.  Last night Dr. Tom Potisk gave one of the most stirring and compassionate presentations I’ve ever experienced.  I left the room inspired  and with a new  sense of dedication to this great profession.” – Jerry Zelm DC, Oconomowoc WI

Hey doc, what are you waiting for?

By the way, have you seen my other website/blogs?

http://thedowntoearthdoctor.com

http://www.wholehealthhealing.com

Categories: burnout, frustration, practicegrowth

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Doctors need personal growth

Doctors need personal growth. LOL! Who ever said we were perfect?

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Look for giants

Have you ever heard the expression “Fake it till you make it” or, how about “Act as if?” Well, inventing yourself to become a successful doctor and having a strong identity is best done that way beyond the typical book work – that is by copying and pretending. I’m not contradicting my belief that we are all born with a purpose. No, not at all! That’s why you’re a doctor. You felt or sensed a calling to better the lives of others by tending to their health needs; and that’s very honorable. But once you’ve got that figured out, and jumped through all the hoops to get the degrees and licenses to be a doctor, then you need polish. You need to get the details, the tricks-of-the-trade, the ins and outs of a successful career, the ‘what- to- dos and what- not- to- dos’, and this is best done by finding somebody who has already done it – I call them “giants”, watching them, and then copying at least some of what they do.

This is known as inventing one’s self. One of the necessities of having a fulfilling, rewarding, exciting life is to never stop inventing yourself, in fact, be constantly reinventing yourself! The reality of being a doctor, whether you like it or not, is that it is some what of a performance for patients; and they are increasingly demanding fresh material.

Just one of many demands that come with being a doc. LOL.

My book, Recaim the Joy of Practice- An Advanced guide for Advancing Doctors, makes your transformation easier. You can order it by clicking here.

“Even if you’re on the right track, if you don’t keep moving, you’ll get run over.” -Mark Twain

If you’re a veteran doc and find yourself saying here, “I am one of the giants.” You need this chapter; because true giants don’t recognize themselves as such, that’s one of the criteria – humility.

Some will ask, “Isn’t following giants the same as getting a mentor?” The answer is no because mentoring involves finding someone to personally look over and guide us. That may work well in some instances but usually isn’t practical with doctors because, let’s face it, most of us are egomaniacs – we want to make our own decisions. Sure, you probably can figure it all out yourself, find your own way, and perhaps even learn from all the mistakes you’ll make. But gee whiz, why do you want to make it so hard on yourself. Not only that but, the public, the patients you serve, are deserving and expecting you to learn from those before you. I wouldn’t want to go to a doctor and be an experiment, someone to learn on, would you? And this reinforces your responsibility to be a partner in your patient’s health – they deserve and demand that you have as much experience as possible, and learning from giants in your profession is one of the best ways for you to get that experience.

Now, some of you reading this are probably already raising your walls of resistance and muttering ‘Nobody is going to tell me what to do!’ or ‘I already know what my practice will be like, how I’ll talk to patients, treat them, etc.”  Well, congratulations on your confidence, but let me ask you, ‘Don’t you think that maybe you’d pick up a little something useful? Maybe even clarifying for yourself what you don’t want to do?’

So you see, watching, observing, listening, and learning from somebody who has already been successful is an action that can’t fail. Of course, I’m referring only to ethical actions, done for the good of a patient.

We doctors need nuturing! LOL.

Hey doc, take a look around. Who could you learn from?

By the way, have you seen my other blogs – www.thedowntoearthdoctor.com and www.wholehealthhealing.com?

Categories: doctor personal growth, practicegrowth

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Doctors Who are Happy

Doctors should be and need to be happy. Patients deserve nothing less.


I just returned from a 10 day trip of hiking, biking, and eating my way thru Rome, Italy and Tuscany. Now my feet ache but my tummy is happy! LOL.

Dr Tom Potisk in front of Castle Santi Angelo in Rome Italy


I saw and experienced lots of really cool things like The Vatican, The Pantheon, The Roman Forum, The Roman Catacombs, Trevi Fountain, The Coliseum and spent a few days at an authentic ancient Tuscan farm called Agriturismo Cerreto (great place) near the ancient hill top towns of Pienza and Montelpulciano. I even hiked to a steaming natural hot spring in the Tuscany mountains called Terme San Fellipo and soaked in it – ahhhhhh!!!!

Dr Tom Potisk in natural hot spring in mountains of Tuscany, Italy


Don’t worry, I always wear my swim suit! LOL.


My many trips like this, which are really adventure vacations, are some of the reasons my friends call me The Vacation Expert. What they mean by this is not about my ability to go to cool places, they mean I’m an expert at getting away frequently and efficiently so it does not harm my practice. These “off the beaten path” trips are another reason I’m known as the “down to earth” doctor.


I’ve observed, from my experiences in helping doctors, and from my own 25 years of running a busy practice, that most doctors need more rest. They need to get better at disconnecting from the demands of their responsibilities both short term and long term. Are you feeling better already? LOL.


Just how long should doctors disconnect? It varies among individuals but on average, doctors need to disconnect short term for a minimum of 30 minutes a day by meditating, praying, or just vegging out in a quiet undisturbed place. And the long term? Doctors need to disconnect long enough to feel the desire to return to their normal duties. This may be several days at a time, several times per yea,r or for those close to burnout it may be several weeks or even months. On average, I needed and took 6-10 weeks off per year.


“But my practice and my patients?” you’ll probably ask. Well I’m happy to report that there is a 5 step procedure I came up with that allows a doctor to take lots of time off with little or no negative impact to their practice. This is called Becoming a Vacation Expert and you can read about it in my book called Reclaim the Joy of Practice – An Advanced Guide for Advancing Doctors.  Oh yeah, and there is a lot of other great stuff in there too, more than 50 others in fact, all designed to make a doctor more joyful.


You see, the ultimate goal is better service to patients, and doctors who are well rested can give better service. The patients want their doctors to be joy-filled.


So doc, wake up to the message in front of you carried by every patient – that life is awfully short and precious. It’s okay to take optimum care of yourself by getting adequate rest, so you can then take optimum care of your patients.


When was the last time you felt fully rested?

By the way, have you seen my other blog sites?

For the general public: http://www.wholehealthhealing.com and http://thedowntoearthdoctor.com

Categories: burnout, burnout/stress, Health, practicegrowth, vacations

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Doctors need to be creative

Doctors should and can be creative.

Dr Potisk designed a giant spine parade costume


All the technologies and advancements are great and a Godsend but doctors need to remember that patients are human beings, yes live flesh, and they need a warm, creative, gentle craftsman type doctor when it comes to fostering real health. Remember Marcus Welby MD? LOL.


I sometimes wonder if doctoring all went to pot when Doogie Houser MD, the braniac, came on the scene. LOL.


Strict procedures, high tech, discipline, and extreme seriousness have their place especially in life threatening or emergency situations. But otherwise, loosen up docs!


I write more extensively about these issues, why they’re important, and how to be a better doctor with them in both my books: Whole Health Healing - The Budget Friendly Natural Wellness Bible For All Ages, and Reclaim The Joy of Practice – An Advanced Guide For Advancing Doctors.


But now lets focus on being creative. Not only is being creative a warmer way to go about doctoring, but in case you haven’t noticed, the usual established procedures don’t always work for every patient – so a doctor has a responsibility to be creative with treatment (just when you thought you have enough responsibilities LOL).

The other consideration about creativity, is that it’s essential in marketing any business including that of a doctor. Yes, creativity is essential because whether you like it or not, the market is always changing, and if you and your practice don’t change, you’ll end up just like Doogie Houser MD – meaning you may grow but you’ll liklely grow out of a job. LOL.


This essential creativity in marketing involves thinking of new ways to better attract and serve your customers. People by nature like changes, they want the new and improved. Now keep in mind I do not mean you should change your core product or identity.


An example is McDonald’s. They added cappuccino, lattes, and espresso to their menu and have prospered handsomely as a result. But they kept their core identity of providing fast, cheap, tasty food.


Doctors need to at least change their decor, remodel, update their bulletin boards, and throw out the old root-bound and/or dusty leafed plants. But better yet, improve and upgrade by adding a new adjunct service that compliments their identity. How about a fresh new modern color for the patient gowns? How about a newly designed office logo? How about a new office theme every month?


A dentist friend wanted to liven things up in his office so he now plays Christmas music on the 25th of every month even in the summer. He said it really got patients talking and even resulted in some referrals.


I went so far as to design and build a giant parade spine, 100 feet long, and haven’t had so much fun with a promotion in years. We were the hit of the parade. This is marketing/PR at it’s finest. I never had so many people pointing at me and smiling since I ripped my pants in grade school. LOL.

Be the hit of your town’s parade


I’ve made that giant spine parade costume, it’s design and procedure, including the measurements, available for anyone interested as free report on this website. Check it out in the opt-in box in the side column – you can receive it as a free download.


So listen docs, you want more joy in your practice? Let ‘er rip when it comes to creativity. You’ll likely prosper as a result.


How can you be more creative?

Don’t forget the tailbone!

By the way, have you seen my other popular blog sites? http://www.wholehealthhealing.com and http://www.thedowntoearthdoctor.com.

Categories: creativity, identity, new patients, practicegrowth

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Doctor’s Joy: the missing link of practice success

Doctor‘s joy can mean many things, but without joy a doctor’s practice struggles almost mysteriously.

All doctors need joy


A doctor called me just recently with a common request – help! His was the story I’m all too familiar with; one that is repeated frequently throughout the doctoring world.

“I’ve attended most of the popular practice management seminars, read the books, feel confident in my technical skills, and work hard, but why am I not prospering?” he asked with a downward stare.

“How do you define ‘prosper’?“  I replied, going straight for the heart.


“I’ve been practicing for 16 years and still have nothing to show for it. I’m mired in debt, the patients don’t follow my instructions, I have trouble holding staff, and I don’t understand why all the practice production seems like a burden.” His eyes held tears.


“So your definition of success or prospering involves money and control?” I asked, setting my trap.


“Doesn’t everyone’s?


My job in helping was already in play. You see, the person with the problem has to question their former approach, realizing there is another path, and they have to be led to the realization.


“Listen doc, there’s a whole lot more to having success and prosperity than those things you’ve been pursuing. Why did you become a doctor?” I asked, leading him a bit deeper.


“Well, I always felt a calling to help people. And I like science, so I considered several fields and found I wanted to be a doctor” he recalled.


“And how did you feel when you made the decision?”


“Relieved and excited. It seemed like a huge challenge with the cost and time and all and ….”


“But why did you then proceed? You were aware of the challenge in time and money, yet you went forward, why?”


Hesitating nervously, he scratched his head and then said the magic words “I had a passion for it.”


Bingo-bango, he was now all mine. Bringing a doctor back to the original passion is the foundation of the ultimate fix for doctors who are struggling, frustrated, unfulfilled, and questioning their choice of career. For almost every doctor, the beginning had passion to some degree. They had to have it to overcome all the challenge looming ahead like mountains of student loans, years of studies, lost sleep, boring professors, and caffeine withdrawals.


This particular doctor was one of the easier repairs. Most docs show up asking for help with the thick skull that comes with the doctor diploma. The tougher ones get stuck on the myths like believing joy comes from a more expensive car, bigger house, thinner blonder wife, more marble lining their offices, or a staggering bank account. Even Jesus, the greatest healer ever known said that it’s harder for a rich man to get into heaven than for a camel to pass thru the eye of a needle.


Being blessed with material possessions is not a crime nor a sin if acquired ethically, and I don’t recommend giving up your monetary prosperity, but realize that neither it nor more of it will bring you joy.


So with this doc, we spent some time working on recalling and building upon that original passion he had for being a doctor. We then worked on injecting that passion into his day to day practice. That’s my specialty in helping doctors; I developed the process and wrote the book on it – Reclaim the Joy of Practice – An Advanced Guide for Advancing Doctors.


Funny thing happens when I help a doctor that way, finding and working with them on that missing link called joy, they prosper more than ever. All the challenges, frustrations, disappointments, and energy draining junk that comes with a practice seem to fade.  They also find connected passions and gain more identity for themselves. They seem to look and act younger. It happened to me, that’s why I’m now known as “The down-to-earth” doctor. Take the time to watch small children and you’ll see what I mean about the joy we should aim for.


Recently, I interviewed a friend who has been consulting with doctors for nearly 30 years, helping them with the nuts and bolts of their practices. I asked him “What is the one thing doctors need to do to have more joy in their practices?”. Listen to what Ed Petty, from PM&A Practice Management had to say in this 2 minute interview below.


Hey doc, I did it – you’re next !

Click here for Ed’s video interview –  Doctor\’s success

And by the way, have you seen my other popular blog sites? For the general public: http://www.wholehealthhealing.com and http://www.thedowntoearthdoctor.com.

Categories: doctor personal growth, practicegrowth

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Share your story of how you reclaimed the joy of practice

100 words or less please ! Thank you. Enter text as a comment.

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Practice production gaper’s block

Practice production can be influenced by odd behavior.


My friend, Ed Petty, from PM&A practice management, and I were driving down the highway looking forward to a hike up in the San Bernardino mountains of southern California, looking for relief of our aching butts after sitting thru a seminar called CalJam. These kinds of adventures are right up my alley. That’s why I’m known as the down to earth doctor.


Dr Tom Potisk (left) Ed Petty (right)


It was a gorgeous mid morning, the sun was shining, the traffic was moving along well considering we were only ½ an hour out from LA, and the banter between us was jovial.


Suddenly, we see a few brake lights up ahead, then a few more, then a sea of red dots as every car in front of us is braking. Ed, the driver, slows us to a stop with a cuss; “Welcome to LA!” he grumbles.


“Yeah but we were moving along fine, and the weather is good, and…..”


“Welcome to LA” he says again, this time in a drone.


“Yeah but according to the map, there’s nothing up ahead but desert, there shouldn’t be any congestion.” I whine.


“LA,” he repeats, “maybe construction ahead”.


“Yeah but there’s 6 lanes for traffic, surely the traffic on one side or another should be……….”

He gives me a frustrated stare as we sit idling in the sea of cars.

We both sit quietly looking straight ahead. I fidget with the radio.

We move ahead a few feet, then stop. We move a few more feet, then stop.

Ed squeezes in to the next lane because it’s moving a bit faster. Then we stop. Then the lane we were in starts going faster than the new one we’re now in.


“Son of a ………” says Ed.


After a half hour moving at a snail’s pace in the middle of six lanes of traffic, we crest a hill and see what’s the hold-up – nothing, basically nothing. A car is parked on the shoulder with a Sheriff’s squad car behind, red lights flashing like there’s no tomorrow – so what!


Ed pounds the steering wheel with his two fists. I sit back and let out a long sigh.


10 minutes later, we make it past the pseudo obstruction and Ed stomps on the accelerator making the four cylinders whine. Our anticipated 1 hour drive time has now become 2 hours.


A few miles down the road, the story along with our frustration repeats – it’s another gaper’s block! As we sit mired in the seemingly endless lines of cars, our hopes of getting to the mountain trail for our hike fades with the setting sun. This time the slow down is resulting from a car on the shoulder with a flat tire – arrgh!


“I wonder if practice production is affected by a sort of gaper’s block?” I blurt out.


Ed straightens up in his seat, inhales deeply, then pounds the steering wheel with both fists again, but this time it’s because of my insightful pondering. “That’s it, that’s it! Practice production gaper’s block!” he exclaims, “I see it happen to doctors all the time! They slow down or even get stuck just like we are right now simply because of what’s going on around them! It’s an irrational emotion that negatively affects their practice production significantly.”


“You’ve been coaching and consulting docs for 30 years. What kinds of things get doctors slowing down?” I ask.


“Tons of things like the news about the current healthcare system reform, or proposed regulation changes, or because they heard about another DC who got a nasty letter from a disgruntled patient. That kind of stuff gets doctors thinking irrationally, that they ought to slow down and see what’s happening – just in case.”


“Just in case of what?” I tease.


“In case of nothing, usually it’s absolutely nothing!”


“I remember once, after reading one of the newsletters from my malpractice insurance carrier, I was afraid to adjust my patients that day,” I recall.


“Exactly!   And what did you do about that?”


“Well that messed up my head for awhile as I remember, until I came to the realization that chiropractic has the best safety record in healthcare, that DCs have significantly lower malpractice insurance rates because of the lower risk, and that yeah, I need to be cautious, alert, and thorough as a doctor should be, but not irrationally fearful to a point where it affects my production.”


“Very good! Yes, good reasoning is the way out of that block. You chiropractors need to remind and support each other because the gaper’s block happens far too often, and can be a hidden source of struggle in a practice. Also, for prevention, just being aware that yes, some docs get lawsuits, and some docs get slapped by the licensing board, and there will always be a few disgruntled patients and employees, but these occurrences are all quite rare as a percentage of the profession, not significant enough to warrant any kind of slow down in practice production. Make sure you write about this and post it on your website, reclaimthejoy.com


Just then, as if God smiled on us, the traffic picked up, the sun seemed to shine brighter, the 4 cylinders whined again, and we were on our way with time to make the hike to the mountain top.


Hey doc, what gaper’s blocks are you in?

Dr Tom Potisk hiking in the San Bernadino Mtns of CA

By the way, have you seen my other popular blog sites? For the general public: http://www.wholehealthhealing.com and http://www.thedowntoearthdoctor.com.

Categories: doctor personal growth, new patients, practicegrowth

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