practice management

Modern Chiropractic Report of Findings for the Millennial Generation

Chiropractic report of findings (ROF) are important. Some DCs foolishly stick with their same old ROF style year after year. Although consistency has it’s place and principles don’t change; the truth is that our culture, society, language, and even us, are constantly changing. Chiropractic talk needs to be spoken in a variety of ways.

The chiropractic report of findings, ROF, is a vital component of chiropractic practice management and marketing.

DCs are wise to have several styles/versions of their ROF for differing age groups/circumstances. Here is a modern chiropractic report of findings that is very relevant to the Millennial age group (those born between the late 1970’s and early 2000’s). These folks are also sometimes referred to as Generation Y.

Notice the frequent use of modern words (in bold red).


Dr Potisk’s 21st century Millennial ROF:

“Don’t let your health go over a cliff!

Bailout your accumulated structural damage/neurological deficits and make an epic transformation with daily, then 2-3 X/week adjustments for the next 12 weeks. Then, if you’re interested in continually releasing your communication network to maximize your inborn optimum wellness, reboot your nervous system with an adjustment once per week perpetually. You’re entitled to it! The unsubsidized cost for this is normally $_____, but we are committed to building a team of outrageously healthy families to maximize this community’s potential. So, if you meet the criteria to be a candidate for our special pricing arrangement we call our Green Fee, then you can participate. This value involves a one time investment of just $___________ or $________ per month with a prearranged credit card autodebit. However, to qualify you must contribute to our campaign by referring other team members (at least 2/year), sharing our social media posts, retweeting notices of our in–office workshops, and assisting in at least one of our upcoming Green Planet events (food drive, coat drive, detox class, car wash fundraiser for Haiti, etc.).

Are you on-board with our movement?”


Feel welcome to modify and use this to suit your needs. And by all means, please share your suggestions with the rest of us.

Here are A Few Key Facts About Generation Y/Millennials

Practice on,

Dr Tom Potisk

PS Be sure and get my free practice boosting tips on the right side of this website.

PPS Please share this with other DCs.

Categories: patient education, practice management, Report of Findings


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2013 Book for chiropractor’s practice success, management and marketing | Reclaim the Joy of Practice by Dr Tom Potisk

The best book for doctors especially chiropractors is Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors by Dr Tom Potisk.

You are welcome to take a peek at the contents of this eBook and read about Reclaim the Joy of Practice.

Reclaim the Joy of Practice is a service operated by Dr Tom Potisk. The mission is to empower DCs to gain more growth, income, and stability in their personal and professional lives. Products besides the popular  Reclaim ebook and related eWorkbook/study guide include the unique Wellness Wins patient education booklet with customized PowerPoint program, the inspirational Bible Based Health Care lay lecture with customized PowerPoint program, the powerful Whole Health Healing community lecture program, the outstanding Wellness Wins work-place wellness program, the practice boosting Killer Close new patient conversion script/dialogue, the attention-grabbing Giant Spine Parade and Event Costume, the instructional Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors eBook and its related webinar series. Services offered include Individual coaching and counseling, individual new patient marketing planning and acquisition, and the Prospering with Successful Associates training program.

Dr Tom Potisk, now an Amazon bestselling author, operated a highly successful multi-DC family practice for 25 years, has been elected Chiropractor of the Year by his state association, and has been proclaimed America’s Most Successful Chiropractorby several media sources. He is available as a speaker for chiropractic events.

-for more information contact Dr Tom Potisk at 262-835-176, or Be sure and read Dr Potisk’s latest practice boosting tips at

Categories: marketing/advertising, practice management, practicegrowth, Reclaim the Joy book., stress, vacations


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Are you a “likeable” chiropractor?

The consensus of experts is that “likeability” is an extremely important component of one’s success. This applies not only to political candidates but also Doctors of Chiropractic and their chiropractic practices.

The Washington Post and Fox news recently ran news reports about the likeability of the presidential candidates. NPR even featured an hour long radio broadcast named “The Presidential Race: Does Likeability Matter?

Are you likeable, Mr. or Ms. Chiropractor?

As I consult with and counsel DCs across the nation, I’ve become very aware of the significance of this personal quality.

You might already have guessed that one’s likeability by the public is very much related to one’s like or unlike of self. Sometimes it’s conscious and sometimes it’s subconscious.  This is often not easy to determine.  So, I developed a simple and free self-rating test that I call the Chiropractor’s Success Test.

This comprehensive series of questions is a great self-evaluation tool. DCs have been emailing me their scores, and I’m compiling them for rating one’s self against one’s peers.  The average score is highly surprising and I’ll be happy to share it with you, but I require you to provide your score (kept confidential of course) so that I can continue to increase the sample size and compile a more accurate average.

So, can one improve their likeability? I’m happy to answer with a resounding “YES”, and even more delighted that I’ve seen practices zoom and sore as a result.

How can you improve? I’ve developed a unique process. Here again I’ve made it as easy as possible, providing 3 simple and inexpensive solutions. I call it An Adjustment for a Chiropractor’s Head.

If you’re like most DCs you’ve been battling to build, grow, or perhaps even just maintain your practice. Don’t spend another moment, a dollar, or an ounce of energy on it without becoming more likeable. It’s a winning and proven strategy.

Please like and share this article to help spread the word.

Practice on!

Dr Tom Potisk

PS Be sure and get my free practicing boosting reports on the right sidebar of this website.

PPS Be sure and “LIKE” my Facebook fan page DownToEarthDoctor .

Categories: business management, identity, new patients, practice management


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Pink Slime in Chiropractic: 2 Observations to Chew On

Pink slime is all over the news lately! And it reminds me of something going on in the chiropractic profession.

In case you have not heard, pink slime is technically called lean finely textured beef and it’s produced under the watchful eye of USDA inspectors and according to strict federal rules. It’s an additive mixed in to ground beef done for economic reasons, creating more ground beef for less money by utilizing the scraps and trimmings that would normally be discarded.

Smart business!

Don’t worry, I’m not advocating you eat more meat with or even without pink slime, but there are some interesting lessons here about additives.

So how does this relate to chiropractic business? Well, there are some who believe chiropractic care should be delivered pure and with no additives – these people are called straights. And then there are those who believe there are helpful additives that can enhance chiropractic care – these people are called mixers.

The straights argue that chiropractic works so well that any additives will diminish its effectiveness and confuse the public about what chiropractic really is.

After 30 years in the chiropractic profession, operating a large multi-DC family practice, I’ve come to the following conclusions on this matter:

1)      Some patients do well with nothing more than a chiropractic adjustment. There is a time and place for straight chiropractic.

2)      Some patients don’t get what they want with nothing more than a chiropractic adjustment. There is a time and place for mixing with additives like exercise rehab, nutrition, massage, myofascial release, lifestyle modification counseling, and other modalities.

It all comes down to intention. What is the intention of doing straight chiropractic or mixing? Is it to help the patient, impress the patient, or make money? If the intention is good (helping the patient) then both straight and mixed chiropractic has its benefits. Both patients and doctors are not dumb. For the doctor, the focus has to be foremost on helping the patient. I had great success with taking the time to explain to patients what I see wrong with their bodies and what was needed to help them. Some needed nothing more than an adjustment, and some needed more than just an adjustment.

And to those who fear that patients will want to forgo a chiropractic adjustment and instead choose just the additives, I can tell you that I never saw that happen even once in my long career. When explained correctly and thoroughly, nothing supersedes the chiropractic adjustment, and patients want it, but many at times need a bit more than that.

And to you straights who think all is well with your strict approach, I can tell you about many people I’ve met who will never go to a chiropractor again because of that kind of fanaticism. As Greg Stanley likes to tease “Some DCs want us to believe that the hip bone is connected to the universe.” LOL!

Are there some doctors who abuse the additives just to make more money? Yes, but it’s the exception not the rule. And misbehavior like that will catch up to them. If you, doctor, are guilty of that – STOP IT IMMEDIATELY!

In regards to pink slime, there is a time and place for it both in meat processing and in chiropractic. The gross sounding name is more of a problem than the additive itself. People are not dumb; explain what your product is and let them choose.

Thus, it comes down to intention.  Doctors and meat processors with integrity will have good intentions with their products.

Hey doctor. I don’t care if you are a straight or a mixer. I do care about your intention.  Your patients are expecting and deserving that you to have it right.

Practice on!

Dr Tom Potisk

PS Be sure and get my free practicing boosting reports on the right sidebar of this website.

PPS Want some individualized assistance/coaching? Check out for help with chiropractic practice marketing and management.

PPPS Have you seen my other blogs – About Dr Tom Potisk and Holistic Health and Healing?

Categories: business management, practice management


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Cruise Ship Chiropractic Sinking? Time to Abandon Ship?

Chiropractic economics is changing. Once was a time when a DC could open up shop practically anywhere, give decent service at reasonable rates and cruise along, prospering  with that alone. But no, chiropractic is not going to disappear, and many chiropractors will continue to thrive.

Sure, it may have been easier to be operate a chiropractic practice years ago, but consider that it used to also be easier to operate a grocery store, restaurant, medical office etc back then too. The opportunity for prosperity is not gone it’s just different. Chiropractic is a business and change is essential for survival, just as with any business. Changes usually include how the benefits are communicated, payment options, addressing the needs of consumers, marketing, management and accessibility. The underlying principle that health comes from within, is interfered with by subluxation, and corrected by adjustment can and should  remain the same.

In fact I’ll go further and state that right now there exists more opportunity for Doctors of Chiropractic than ever before. For many, chiropractic salaries are breaking records.  Consider the days gone by when DCs were jailed and accused of practicing without license, or when the AMA was orchestrating their covert plan to eliminate the profession, or when insurances like Medicare did not cover any chiropractic services, or ….well I could go on and on. Those struggles are long gone.

Be inspired by the wonderful things occurring that point to a bright future for chiropractors. For example, the world is embracing the holistic concept of health within which chiropractic is a perfect fit, conventional medicine is struggling because of its abuses with pricing and safety, major entities like professional sports teams and the military are recognizing the benefits of adjustments, and a steady stream of research is showing the evidence.

Dr Reed Phillips, DC. PhD had this to say in his article  Changing Times and the Chiropractic Opportunity

“What we do with our hands and our knowledge of health and disease is a highly desirable service for a large segment of the human family and will never disappear.”- Dynamic Chiropractic – September 23, 2009, Vol. 27, Issue 20.

And this video by Palmer College of Chiropractic gives even more validity:

Are there dangers, concerns, hazards and “rocks in the water” so to speak for the chiropractic profession? Of course; and there always have been. So whether you are considering a career in Chiropractic or are a veteran DC, simply keep your eyes on the radar and make appropriate changes to your course of action. Open water lies ahead for chiropractors success!

Please share this story to inspire others.

Practice on,

Dr Tom Potisk

PS Be sure and get my free practicing boosting reports on the right sidebar of this website.

PPS Have you seen my other blogs – and

Categories: economics, practice management, salary/income, success, Uncategorized


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The Joe Paterno Effect on Chiropractic Practices, 3 Crucial Steps For Your Survival

The Joe Paterno effect? You are likely wondering what that has to do with your chiropractic practice management and marketing.

The answer is – absolutely everything!

In case you are not yet familiar with Joe Paterno and why the nation’s news media is abuzz about him; let me briefly tell you. In 46 seasons as the head coach at renowned Penn State University, Paterno built a football powerhouse while touting academics and ethics. He was nationally known, respected, and glorified as one of the world’s best.  But a scandal ended his career prematurely. He allegedly took part in a cover-up of a sex crime by one of his employees. He was fired by the University in disgrace! Shame and public humiliation – that will be his legacy forever. A quick fall from success from just an accusation (even worse if he is found guilty) – that is the Paterno Effect.

It’s happened to many DCs (some have not even done anything wrong), and many more will fall in the near future because of the rapid ease of obtaining and spreading information – namely the internet.

You doctor, yes YOU, are more vulnerable to the Paterno effect than ever before. All it takes is one infraction levied by your state licensing board, a malpractice suit, an IRS conviction/judgement , or even just a negative comment published somewhere about you on the internet, and you are labeled forever! You are a walking liability magnet.

This does NOT have to happen to you. And you can help others keep it from happening to them.

There are 3 critical actions you must take immediately to save and protect the practice and reputation you’ve worked so hard to build and maintain. The reputation your community,  friends, co-workers, neighbors, colleagues, and especially your family is depending on. These 3  steps are likely the most important practice management and chiropractic marketing actions you’ll ever take.

I will gladly provide this easy-to-implement information to you, but I want our entire beloved profession to have the protection also.  So, all I ask is that you copy and paste the link for this page  that you are looking at right now and either tweet it, post it on your Facebook page, or email it to your DC friends. There are no tricks involved – I just want to help more of you. I bet you want to help our profession also.

After you’ve done that for the sake of your chiropractic colleagues – you may proceed to my blog page called: 3 Critical Actions DCs Must Take to Protect Themselves From the Paterno Effect.

Thank you for your cooperation.

Practice on!

Dr Tom Potisk

PS Be sure and get my free practicing boosting reports on the right sidebar of this website.

PPS Have you seen my other website/blogs? http://thedowntoearthdoctor.com

Categories: practice management


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