27 August 2013, by tpotisk
Chiropractic practice and business success is multi-faceted. Much has been written and spoken of in regards to the rational actions needed to have an epic practice, and some of it has actually been pretty good.
But I took a unique approach in building my huge multi-chiropractor family practice, and am happy to share both my strategy and observations.
After spending countless hours and thousands of dollars attending the popular chiropractic seminars, I soon realized their limitations and short-comings. (See my last article Chiropractic Coaching and Consulting is Out; Mentoring is In).
So, I began seeking out chiropractors that were truly successful and personally visiting them. I spent time with dozens of these epic chiropractors, asking questions and taking notes, but mostly watching them and observing their nuances. Here are some of the common habits I saw:
1) They have a strong identity. Their understanding of what chiropractic is and their role in it is crystal clear. Ask them to recite a Chiropractic elevator speech and you’ll typically hear something similar to “I am a doctor who helps people by releasing their in-born healing ability. I specialize in detecting and correcting nerve system interference in the spine caused by misalignments. This is called vertebral subluxation and nobody can be truly healthy unless these are found and adjusted.” How is your Chiropractic elevator speech?
2) They keep learning and modifying their procedures to develop as chiropractic craftsmen. Although their “tool box” is primarily the chiropractic adjustment, they’ve mastered numerous methods of adjusting to better suit differences in their patients. When is the last time you added to your “tool box”?
3) They are persistent. Changing locations, practice names, staff, websites, or even spouses is nearly non-existent. They stick with what they’ve got and make it work. They don’t fall for “The grass being greener on the other side of the hill”, but tweaking and modifying procedures is common and done to adapt to external changes. Chasing after the latest craze or fad is looked at as abandoning ship. Their focus is on their higher purpose, not their bottom line. Where is your focus?
4) They have unshakeable integrity. Hiding cash from the IRS, billing for services never rendered, up-coding procedure codes, and making unrealistic proclamations about their skills is not seen. These docs sleep peacefully and it shows. Patients are naturally attracted to this environment. How are you sleeping?
One of these epic chiropractors pulled me aside one day while I visited him and said “I count my ability to truly help people as the largest part of my reward for being a doctor.”
What reward are you after doc?
PS For more details about these epic, ultra-successful DCs, see my book for chiropractors called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors. And don’t miss the Giant Spine Parade and Event Costume.