chiropractic practice expenses and profits

Blow the Roof Off Your Chiropractic Practice

Chiropractic practice success made simple, fun and inexpensive.

Chiropractic practice success campaign
Chiropractic practice success campaign

Several years ago I devised a plan to significantly expand my Chiropractic practice. I labeled it the Blow the Roof Off campaign. It worked so well that my practice seemed to be propelled with a velocity that was virtually unstoppable. Was it magic, a new technique, cut-rate prices, or just plain luck?  No, but it was a combination of  ethical Chiropractic marketing and management actions and procedures, laid out with planning, teamwork, great guidance, commitment, and persistence.

My Blow the Roof Off Your Chiropractic Practice project is reproduce-able for other Chiropractors. I’ve refined it and tuned it over the years to suit any Chiropractors objectives. Some DCs want to sell and retire from Chiropractic practice, some want associates, some want a higher volume of patients and more income. The needs vary so I offer several options of Chiropractic marketing and management.

Take a look at my catalog of products and services. Let me know what you want by emailing

Blow the Roof Off Your Practice Success Catalog


Dr Tom Potisk

P.S. I did it; and you can be next!

-“Dr. Tom’s program was fantastic! I laughed, I cried, and I went back to my practice with a new, deeper sense of dedication and confidence. All DCs need to hear his message!” – Dr. Donna Stackpool, Lake Geneva WI

-“Reclaim the Joy of Practice was an amazing presentation!  Dr. Potisk made the evening fun and enlightening with great tips on how to stay happy and truly enjoy Chiropractic.  I loved the history references with BJ.  It was a great reminder of how generations past fought for Chiropractic and how we need to honor them and the profession AND continue the passion.  Thanks Dr. Potisk for lighting the fire again!” – Tara Gill DC, Delevan WI

-” After 36 years in practice, I’ve heard dozens of great speakers.  Last night Dr. Tom Potisk gave one of the most stirring and compassionate presentations I’ve ever experienced.  I left the room inspired  and with a new  sense of dedication to this great profession.” – Jerry Zelm DC, Oconomowoc WI

-“It is my privilege to have known Dr. Thomas Potisk for the past 15 years. Since joining the congregation, Dr. Potisk has risen steadily as a lay leader and currently serves as chairman of our board of elders. He is a frequent speaker and exhibitor at health fairs and models healthy living. He has served as my personal chiropractor for a number of years until cartilage loss in his hands put an early end to his active practice. Since retiring from daily practice he has been writing and promoting healthy living materials on his website and in print. I have only the highest respect both for his Christian faith but also his commitment to healthy living. He would make an excellent speaker for any events, especially instructing DCs. If there are any questions, please do not hesitate to write or call.” – Pastor Mark Jeske, Senior Pastor St. Marcus Lutheran Church

-“Dr Tom Potisk has a remarkable message for chiropractors at all stages of their career. His experiences with a successful multi-DC practice, his awards, his short-term mission chiropractic trips, and his credibility all show in his very motivating presentations.”- Dr Victor Strang, Palmer College of Chiropractic.

“What a practical and well written book for Chiropractors! Your integrity shines through. My office is setting records thanks in large part to your mentoring and my joy is soaring. No wonder they call you the best!” – Brian Trautman DC

“ Dr. Tom is the Real Deal. Great book, great doc., great person!” – Ed Petty, PM&A Practice Management

Categories: Chiropractic marketing products, chiropractic practice expenses and profits, chiropractic practice managment


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Chiropractic economics: 3 tips about profits and expenses

Chiropractic economics in 2014. Chiropractic practice expenses are increasing nation-wide resulting in reduced profits. Ouch!

That was the common thread I heard being discussed at a recent continuing education (CE) seminar. Chiropractors both new and veteran expressed concern and dismay. But there is hope!

chiropractic economics
chiropractic economics

After chatting with these many DCs I became reminded of several basic business concepts. These must be addressed regularly for any chiropractic economics issues.

1) The basic business formula for success never varies. It is high volume plus low overhead equals high profit. For a chiropractic practice this translates into the necessity for the DC to constantly be striving to attend to more patients at less cost. The trick here is to do so without compromising quality of service. I’ve observed that this can be done easier than most Chiropractors believe. The solution is best found by having a third person (chiropractic practice consultant, coach, or guide) view the practice procedures and make recommendations. Usually, it comes down to simply streamlining and better organizing the practice’s systems. It makes for good chiropractic economics. The barrier is usually the doctor and their narrow-minded view of how things need to run. Can you let go of at least some of your barriers doctor? You’d be amazed at the profits to be had with a few simple alterations.

2) Improving the profits by increasing volume and cutting expenses needs to be a team effort. The doctor needs to call his employees together. Then clearly state the chiropractic economics practice issue, ask for suggestions from the employees, request their cooperation, and then institute changes. This too is easier than most doctors believe, but only when done with a foundation of doing whats good for the entire organization and not just the doctor’s bank account. Start by reminding the staff of the office’s over-all higher purpose; that its vital role is to bring optimum health and wellness to the community. Rally your troops with enthusiasm before attempting any changes. Can you sincerely listen to your staff doctor?

3) Accept that expenses will always be rising. The costs of rent, utilities, equipment maintenance, and salaries have always been going up and likely always will. Efforts to improve the office’s bottom line should be done with that in mind. Make the subject of cost containment and patient volume efficiency a bi-yearly strategy and planning session. Call it Chiropractic Economics. Keeping after this issue consistently keeps it in control. Can you accept that constant efforts like this are worthwhile doctor?

Raising your prices or adding more services, although necessary sometimes, are usually temporary patches at best.

Implementing those three business concepts can get your practice on a path of Chiropractic economic prosperity.

I did it; your next!

Dr Thomas Potisk

PS I wrote the best  book for chiropractors about chiropractic practice management and marketing. It’s called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors. Don’t practice another day without reading it.

Categories: chiropractic economics, chiropractic practice expenses and profits


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