24 March 2016, by tpotisk
Check out my latest Chiropractic marketing article on Linkedin – Your Chiropractic Practice is Doomed
Chiropractic marketing is lacking in most failing practices.
This is why I am an advocate of it. Certainly technical skills and superior patient results are of primary concern. But often marketing is necessary to have a better than average Chiropractic practice.
chiropractic marketing article
Here is the Introduction from my Chiropractic Marketing Power eBook:
I bet you are a lot like me- we hate getting stuck whether its waiting for an airplane, in the snow, in a traffic jam, standing in a slow moving line, or even in some relationships. That frustrating feeling of not going anywhere is the same pain many chiropractors feel with their practices.
Sure, occasionally I meet a DC who seems content with or at least accepting of their level of stagnation, perhaps having maxed out their mastery of their technique, communication, or management skills. But they don’t stay content for long, eventually succumbing to the non-stop forces of inflation and/or competition.
So, what can a doctor do? Is there a solution to keeping our hard earned reputations and levels of productivity and income from gradually fading? Yep, and it’s done using proven marketing techniques.
Marketing is to a chiropractic practice like gasoline is to a car. Sure, a car can keep coasting for a while even after running out of gas, and it may even pick up speed if going downhill, but without gas it eventually slows and stops. Likewise, a chiropractic practice can coast sometimes quite nicely especially when the economy or insurance are good, but without consistent and well done marketing it will never attain an unshakeable level of prosperity and thrive perpetually.
There is no shame in ethical marketing. Why wouldn’t a DC want more people to know what chiropractic and their practice can offer? There is no doubt that referrals from satisfied patients sustain and grow a practice like nothing else – that’s a given; but consider the concept that relying and depending on just that is darn right selfish! What about all the other suffering people in your community that may never hear about you or even worse – the beauty of chiropractic health care?
You and I have an obligation to reach out with our “sacred trust” of chiropractic, not just in our practices but to each and every member of our community. It’s a wonderful gift worthy of sharing.
I invite and challenge you to join me on this journey, not to just build big practices or incomes, but to someday end our careers with huge smiles knowing that we did all we could to help humanity with the gift we’ve been blessed. Now that is a lasting purpose!
“If your practice is not worth being advertised; then you should advertise it for sale.” – BJ Palmer.
The proven tips in this book have been carefully selected from leading marketing experts. Read these with excitement and anticipation. Know that implementing even just one will help open opportunities for many people to learn about you, your practice and experience the miracles of chiropractic.
I hope my latest chiropractic marketing article is of help to you!
Categories: chiropractic marketing, Uncategorized
2 July 2014, by tpotisk
Chiropractic marketing products are abundant but risky. Here are some of my unique and proven Chiropractic marketing and management products. These are being used successfully world-wide. Some have made the Amazon.com bestseller list. Woohoo!
Chiropractic marketing products
Best marketing ever!
You would love the attention the Giant Spine and Parade Costume
gets! Many DCs report that this was the best Chiropractic marketing they have ever done. Plus it is a tremendous team builder for your staff, making lasting memories.
Reclaim cover 5 chiropractic marketing power book cover Wellness Wins book
The Wellness Wins book is an excellent patient education tool! Some docs give these to every new patient, some hand them out at Screening events, and some donate them to local community libraries.
Foot in the door 6
Providing presentations in your community can produce many new patients and here is how to get in the door! There is a proven technique I developed and you’ll see results as quick as you implement it.
Killer Close satisfaction G
Many Chiropractors tell me they get people to their presentations but don’t convert many to new patients. The Killer Close is an easy, stress-free, no-pressure technique to make the conversions.
Contact me for more details – firstname.lastname@example.org.
Or check out my Chiropractic Practice Success Catalogue. It’s free!
Categories: chiropractic marketing, Chiropractic marketing products
20 January 2014, by tpotisk
The Giant Spine Parade and Event Costume for chiropractic marketing of new patients continues to be a hit in 2014!
It is being successfully utilized in 26 US states, 147 communities and has gone international – Spain, South Africa, and Canada. These chiropractic practices are thriving!
Will you be next to use this unmatched chiropractic marketing tool? Get the free report “GIANT SPINE PURCHASING INFO” in the right sidebar on the HOME PAGE .
chiropractic marketing with a giant spine costume
Best chiropractic marketing ever!
Use 1 vertebra, 2, 3 or an entire spine costume!
How about a dancing spine? FUN!
"Lou" the tailbone. Her tail was wagging anyway!
And it fits in your glove compartment!
We made the front page of our local paper! Ka-Ching!!
Quit Moaning and Start Marching to a Better Practice!
Tired of the usual new patient chiropractic marketing schemes? Want to be noticed and recognized as “Thee” chiropractor in your community? Looking for a way to “turn some heads” at chiropractic spinal screenings and health fairs? Consider the Giant Spine Parade and Event Costume!
Constructed of lightweight and waterproof foam, each vertebra easily disassembles and flattens in seconds for easy storage and transportation. Every community has one or more parades and the Giant Spine Costume is always a crowd pleaser; many offices that use it report making the local TV news and/or newspaper for added PR; not to mention getting loads of new patients!
Whether you chose to use 1-3 vertebrae at your Patient Appreciation event or spinal screening health fair booth, 4-8 out front at your Open House event, or a full spine in your town’s parade, the Giant Spine Parade and Event Costume really makes a memorable impression and puts you and your office on track for an abundance of new patients!
An instructional DVD is included together with a document called “Tips to get the most from your Giant Spine Costume”
Get your staff involved and it becomes a fun and productive team builder with memories that will last. Get your patients involved and you’ll reap the benefits of sustainability. Ka-ching!
“We purchased the Giant Parade Spine for our office’s attendance at a community parade. The parade crowd loved the costumes! We look forward to using this promotional idea for years and years to come at parades and other community events.“
Elizabeth Brink, Practice Representative, Email: email@example.com
“This is the best investment I’ve made in my practice. I’ve used this year after year. Everybody in town knows us now! We were a hit and made the front page news.
Dr Steven Scheuing, South Milwaukee, WI, Email: firstname.lastname@example.org
Get the free report “GIANT SPINE PURCHASING INFO” in the right sidebar on the HOME PAGE.
Dr Tom Potisk
P.S. For dozens more of my unique and proven chiropractic practice management and marketing tips, please read my award winning best book for chiropractors called Reclaim the Joy of Practice: an Advanced Guide for Advancing Doctors.
Categories: chiropractic marketing, Giant Spine Parade and Event Costume, marketing/advertising, Uncategorized
4 September 2013, by tpotisk
Here is my latest adventure concerning my soon to be released chiropractic patient education book - Sore Throat: Mystery, Romance, and the Near Annihilation of a Beloved Profession.
So, I’m on vacation in downtown Chicago with my wife and 3 kids recently, and we happen to be walking down State Street. Suddenly I spot a sign indicating that we are standing in front of the American Medical Association (AMA) national headquarters. Being in the final stages of the writing of a consumer education/historical novel about the AMA vs Chiropractors anti-trust trial ( I titled it Sore Throat), I can’t help but want to enter and seek further details. Upon sending my family up the street to shop, I walk into the lobby and explain to the receptionist that I’m an author with some questions about the 1980’s landmark trial, and was hoping to connect with someone who was employed here at the time. And that I’m retired from practice and now mentoring and advising Chiropractors about chiropractic practice management and marketing.
With squinting, suspicious eyes she points to a leather sofa and tells me to have a seat after writing down my name. After several minutes of sitting and watching her making telephone calls while glancing at me, I notice an escalator to my left and soon see a series of old, bent over men in trench coats riding down and quickly exiting the building. My imagination runs wild, as I contemplate that perhaps those are ‘the guys’ ; that these men were somehow involved and are now escaping because they heard I was here. Who knows?
Squirming in my seat to hold back my chuckle, and wishing I’d of brought my Flip-Cam to record this surreal scene, out steps a mountain of a man at the top of the escalator. The giant in a black suit pauses at the top while staring at me then lifts his Walkie-Talkie and whispers something into-it before beginning his descent. He maintains his steely eye contact all the way down. Give me a break!
Wondering if I should get up and run, he then slowly strides toward me while keeping his hand on his hip where the quick-draw Walkie-Talkie is now clipped to his belt, reminding me of a scene from a Clint Eastwood Western. Go ahead; make my day!
“Tell me again, who are you and why are you here?” he growls as I sit in his shadow.
After taking a huge swallow, I explain again my hope to ask some questions, learn their perspective, and gain more insight about they’re loss of the Supreme Court trial for my book. “Mainly I’d like to know what has changed since?”.
I’m suddenly enthused when he asks me to stand up and walk with him, but then am led to the exit and politely but sternly told “Nobody here can, nor wants to help you. Now please leave these premises”. Chiropractor banned.
My question was answered.
PS I’ll soon be offering free copies of my book, Sore Throat, to those who are on my email list. You can register by opting- in for my free reports on the right blue sidebar of this website.
PPS Check out my popular chiropractic practice management and marketing book called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors
Categories: chiropractic marketing, Chiropractic patient education book
23 April 2010, by tpotisk
Doctors, in general are struggling, but not all of them. I know many who are prospering.
I just finished presenting my signature program called Reclaim the Joy of Practice, at a fantastic practice management seminar in Minneapolis put on by the company PM&A (Petty Michel & Associates). Ed Petty and Dave Michel started the chiropractic consulting firm about 25 years ago, and I’m grateful for their help with my practice over the years.
The seminar was top notch, and I would expect nothing less from PM&A. Their integrity and reputation for “all steak but little sizzle” are some of the reasons I was their client for 24 years, and am now working with them. By “little sizzle” I mean there’s no hype and no hidden agendas.
Ed and Dave and now their newest associate consultant Phyllis Fraize, are not chiropractors, but they have as much if not more passion and commitment for the profession than many chiropractors. We are blessed to have them on our side. Thanks gang, I love you for that! Thanks especially for putting up with us bunch of misfits and knuckleheads, some of whom whine way too much.
The whining is at an all time high for some docs, but as I wrote earlier, not for all – and that’s what’s most interesting. Why the contrast? How come some docs are thriving yet some are struggling and even closing up shop? Well, I have some answers.
One of the answers involves identity. The doctors who are thriving, almost universally have a strong chiropractic identity. By identity I mean that they have a concrete solid understanding of what they stand for and what they do. Don’t ever take that for granted. Some of you would benefit from some Chiropractic coaching and counseling on this matter.
And if you try to question them on it like “But what if…?” or “What about ….?” Or “Yeah but have you considered that….?” You’ll find that they’re not offended or annoyed by your skepticism, but they are unshakable. In other words, their faith confidence and belief in what they are doing runs deep. That is definitely a quality to take note of and emulate.
But like most good things, getting and having a strong identity, especially if it runs counter to the norm, or the “worldly way” of doing things, does not come easy or fast. It must be worked at and then maintained. And the chiropractic principle of health, that health is already within, but that it gets hampered by interference in the nervous system by spinal misalignment (subluxation), is definitely a misunderstood concept that runs counter to the “worldly way” of health care.
You can learn more about this health care conflict, and the “worldly way” versus the right, better way to health, in my chiropractic book Whole Health Healing – The Budget Friendly Natural Wellness Bible for All Ages. Getting a thorough understanding of that difference or conflict, and how a doctor must be clear about their role, is a good place to start for doctors who want more joy and success. Some authorities claim that having and keeping that clear identity, is the key or at least the foundation to it all. In my observations from working in the field of doctoring for 25 years, I agree.
So doctor, if you are wondering why you’re struggling, why it seems that the chiropractic marketing you do and the procedures you follow do not produce the results you want, don’t blame your struggle on the external things around you like the economy or the health care reform changes. No, look inward, deep to your core beliefs, and get that all important identity figured out and secured to a point whereby it’s unshakable. This concept is no different than building a house that can better withstand hurricanes and earthquakes – it needs a great foundation. You do too!
I’ve worked hard on my own identity and benefited significantly as a result. Now I’m reaching out on a grander scale with my newly expanded identity -the “down to earth” doctor. You can take a look at the fun I’m having with that at my other blog site – http://www.thedowntoearthdoctor.com.
This missing link for doctors, strong unshakable identity, is one of several “fixes” I teach in my class. In fact I wrote the book on the subject and it’s called Reclaim the Joy of Practice – An Advanced Guide For Advancing Doctors. The book contains about 75 “fixes” in addition to that identity issue.
Hey doc, why do you think you’re struggling?
Dr Tom Potisk
PS When you order my book Reclaim the Joy of Practice off of this website , I include some great bonuses! Just click ORDER CHIROPRACTIC BOOK NOW.
Categories: chiropractic marketing, doctor personal growth, identity, marketing/advertising