Chiropractic Patient Education: A new 5 step, 15 second technique!

Chiropractic patient education is necessary, worthwhile, and vital for a thriving practice. But there are some difficult truths that you must know before you embark on the typical expensive, stressful and time consuming programs offered.

I saw an advertisement in a chiropractic periodical that tells me that if I implement this particular company’s patient education program all my troubles will be solved. I bought it, spending thousands of dollars, and I had to close my office to travel to the seminar. The material was great, very motivating and inspiring to me. Then I find out I have to spend hundreds more to buy this company’s brochures, newsletters, handouts, etc. Even worse,  I find out this is very time consuming to implement in my office. On top of all that I find out that it overwhelms my patients, even driving them away. One guy even asked me “Am I getting indoctrinated into a cult?” Sound familiar?

After 25 years I found a much better solution. It’s far less expensive, involves little or no time, no stress, and patients love it!

I call it Wellness Wins! It’s a handbook for patients. My co-author and I purposely designed it to solve the patient education frustrations we experienced during our 46 years of combined experience as DCs.


The solution is a 5 step technique  I call “4 eyes, 2 sentences and an elbow extension”. It takes exactly 15 seconds!

Step #1) Look your patient squarely in the eyes.

Step #2) Say this “I want to sincerely thank you for trusting me and allowing me to provide your chiropractic care”.

Step #3) Extend your elbow by handing them a crisp copy of the fabulous new patient education handbook Wellness Wins.

Step #4) Say this “Here is a gift – a book that will explain how you can get and stay healthier than you ever thought possible”.

Step #5) Get back to adjusting patients with your special God-given unique talents.

It’s that easy. I’m not kidding. Listen doc, you don’t have time to do more. And I can assure you the patients do not want to hear your rant about conventional medicine, side effects of drugs, universal intelligence, the nervous system, birth trauma causing subluxations, etc. That has all been tried for years and the net result has been an overall decline in chiropractic practices worldwide.

Now, you can certainly add to this by referring to the Wellness Wins chiropractic book during your table talk, asking patients questions about the books content, or giving a lay lecture or class periodically. In fact I have a Wellness Wins PowerPoint presentation available for you if needed.

Here is a peak at theTable of Contents:

Wellness Wins: A Simple Guide to a Healthier, Happier Life

By Dr. Tom Potisk and Dr. Jerry Zelm


Chapter 1…Release your inner healing power

Chapter 2…Lets have some fun

Chapter 3…You are what you eat

Chapter 4…Controlling stress in your life

Chapter 5…Exercise your way to health

Chapter 6…The essentials of sleep

Chapter 7…The dangers of prescription and over the counter drugs

Chapter 8…Control your habits… control your life

Chapter 9… How your faith affects your health

Chapter 10… A new beginning…one step at a time


Recommended Reading

This 46 page handbook teaches your patient everything you want them to know in an easy to understand, entertaining, friendly and inspiring manner.

The handbook and related PowerPoint programs are available by contacting me at or 262-835-1767. I have several purchasing options available to suit any doctors needs.

See more chiropractic books.

Categories: chiropractic book, patient education, Uncategorized


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