February 2013

Modern Chiropractic Report of Findings for the Millennial Generation

Chiropractic report of findings (ROF) are important. Some DCs foolishly stick with their same old ROF style year after year. Although consistency has it’s place and principles don’t change; the truth is that our culture, society, language, and even us, are constantly changing. Chiropractic talk needs to be spoken in a variety of ways.

The chiropractic report of findings, ROF, is a vital component of chiropractic practice management and marketing.

DCs are wise to have several styles/versions of their ROF for differing age groups/circumstances. Here is a modern chiropractic report of findings that is very relevant to the Millennial age group (those born between the late 1970’s and early 2000’s). These folks are also sometimes referred to as Generation Y.

Notice the frequent use of modern words (in bold red).


Dr Potisk’s 21st century Millennial ROF:

“Don’t let your health go over a cliff!

Bailout your accumulated structural damage/neurological deficits and make an epic transformation with daily, then 2-3 X/week adjustments for the next 12 weeks. Then, if you’re interested in continually releasing your communication network to maximize your inborn optimum wellness, reboot your nervous system with an adjustment once per week perpetually. You’re entitled to it! The unsubsidized cost for this is normally $_____, but we are committed to building a team of outrageously healthy families to maximize this community’s potential. So, if you meet the criteria to be a candidate for our special pricing arrangement we call our Green Fee, then you can participate. This value involves a one time investment of just $___________ or $________ per month with a prearranged credit card autodebit. However, to qualify you must contribute to our campaign by referring other team members (at least 2/year), sharing our social media posts, retweeting notices of our in–office workshops, and assisting in at least one of our upcoming Green Planet events (food drive, coat drive, detox class, car wash fundraiser for Haiti, etc.).

Are you on-board with our movement?”


Feel welcome to modify and use this to suit your needs. And by all means, please share your suggestions with the rest of us.

Here are A Few Key Facts About Generation Y/Millennials

Practice on,

Dr Tom Potisk

PS Be sure and get my free practice boosting tips on the right side of this website.

PPS Please share this with other DCs.

Categories: patient education, practice management, Report of Findings


Comments Off on Modern Chiropractic Report of Findings for the Millennial Generation

New chiropractic advertising book | Chiropractic Marketing Power: 25 Tips to Explode Your Practice Now

A new book for doctors about marketing and advertising for chiropractic practices is in development.

“If your business is not worth advertising, then you should advertise it for sale.” – BJ Palmer

The focus of the book is new patients, patient retention, and patient reactivation/recall to help DCs prosper, thrive, and reach more of their community with the wondrous gift of chiropractic.

Contributions of content are welcome from those with proven products, procedures, systems, and experience with expansion of chiropractic practices.

Chapters include but are not limited to:

  • Why market your practice?
  • External events/promotions
  • Internal events/promotions
  • Social media/internet
  • Community involvement
  • Strategies
  • Patient education
  • Patient reactivation/recall
  • SEO
  • PI Marketing
  • Para-professional Networking
  • Ultimate Spinal Screenings
  • Workshops
  • Direst mail
  • Testimonials
  • Videos

Contributions of content are limited to 500 -1500 words and are welcome to contain links and contact information for purchasing of products and services. Email submissions before the deadline of September 1, 2013 to the author Dr Tom Potisk.

Here is the brief introduction for the book:
Introduction: Chiropractic Marketing Power

I bet you are a lot like me- we hate getting stuck. Whether its stuck waiting for an airplane,  in the snow, in a traffic jam, standing in a slow moving line, or even in some relationships. That frustrating feeling of not going anywhere is the same pain many chiropractors feel with their practices.

Occasionally I meet a DC who seems content with or at least accepting of their level of stagnation, perhaps having maxed out their mastery of their technique, communication, or management skills. But they don’t stay content for long, eventually succumbing to the non-stop forces of inflation and/or competition.

So, what can a doctor do?  Is there a solution to keeping our hard earned reputations and levels of productivity and income from gradually fading? Yep, and it’s done using proven and powerful marketing techniques.

Marketing is to a chiropractic practice like gasoline is to a car. Sure, a car can keep coasting for a while even after running out of gas, and it may even pick up speed if going downhill, but without gas it eventually slows and stops. Likewise, a chiropractic practice can coast sometimes quite nicely especially when the economy or insurance are good, but without consistent and well done marketing it will never attain an unshakeable level of prosperity and thrive perpetually.

There is no shame in ethical marketing.  Why wouldn’t a DC want more people to know what chiropractic and their practice can offer?  There is no doubt that referrals from satisfied patients sustain and grow a practice like nothing else – that’s a given; but consider the concept that relying and depending on just that is darn right selfish!  What about all the other suffering people in your community that may never hear about you or even worse – the beauty of chiropractic health care? And lets not forget that marketing stimulates referrals – sweet!

You and I have an obligation to reach out with our “sacred trust” of chiropractic, not just in our practices but to each and every member of our community. It’s a wonderful gift worthy of sharing.

I invite and challenge you to join me on this journey, not to just build big practices or incomes,  but to someday end our careers with huge smiles knowing that we did all we could to help humanity with the gift we’ve been blessed.

“If your practice is not worth being advertised; then you should advertise it for sale.” – BJ Palmer.

The proven tips in this book have been carefully selected from leading marketing experts.  Read these with excitement and anticipation. Know that implementing even just one will help open opportunities for many more people to learn about you, your practice, and experience the miracles of chiropractic.

Now that is powerful!

-Dr Tom Potisk

P.S. Feel welcome to check out additional Books by Dr Tom Potisk

Categories: business management, chiropractic book, marketing/advertising, new patients, patient education


Comments Off on New chiropractic advertising book | Chiropractic Marketing Power: 25 Tips to Explode Your Practice Now

2013 Book for chiropractor’s practice success, management and marketing | Reclaim the Joy of Practice by Dr Tom Potisk

The best book for doctors especially chiropractors is Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors by Dr Tom Potisk.

You are welcome to take a peek at the contents of this eBook and read about Reclaim the Joy of Practice.

Reclaim the Joy of Practice is a service operated by Dr Tom Potisk. The mission is to empower DCs to gain more growth, income, and stability in their personal and professional lives. Products besides the popular  Reclaim ebook and related eWorkbook/study guide include the unique Wellness Wins patient education booklet with customized PowerPoint program, the inspirational Bible Based Health Care lay lecture with customized PowerPoint program, the powerful Whole Health Healing community lecture program, the outstanding Wellness Wins work-place wellness program, the practice boosting Killer Close new patient conversion script/dialogue, the attention-grabbing Giant Spine Parade and Event Costume, the instructional Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors eBook and its related webinar series. Services offered include Individual coaching and counseling, individual new patient marketing planning and acquisition, and the Prospering with Successful Associates training program.

Dr Tom Potisk, now an Amazon bestselling author, operated a highly successful multi-DC family practice for 25 years, has been elected Chiropractor of the Year by his state association, and has been proclaimed America’s Most Successful Chiropractorby several media sources. He is available as a speaker for chiropractic events.

-for more information contact Dr Tom Potisk at 262-835-176, or email:tpotisk@aol.com. Be sure and read Dr Potisk’s latest practice boosting tips at http://www.reclaimthejoy.com.

Categories: marketing/advertising, practice management, practicegrowth, Reclaim the Joy book., stress, vacations


Comments Off on 2013 Book for chiropractor’s practice success, management and marketing | Reclaim the Joy of Practice by Dr Tom Potisk


Subscribe to

Dr Tom Potisk

Google+ Chiropractic Marketing