Reclaim The Joy Of Practice - An Advanced Guide For Advancing Doctors.
Doctors face more responsibilities than ever before. The demands of licensing boards, insurance companies, patients and even new technologies easily draws doctors away from their role as loving, caring healers. This book leads doctors on a journey of joy, capturing all the benefits that can and should come with being a doctor. Your patients will appreciate the improved you.
19 January 2012, by tpotisk
Chiropractic economics is changing. Once was a time when a DC could open up shop practically anywhere, give decent service at reasonable rates and cruise along, prospering with that alone. But no, chiropractic is not going to disappear, and many chiropractors will continue to thrive.
Sure, it may have been easier to be operate a chiropractic practice years ago, but consider that it used to also be easier to operate a grocery store, restaurant, medical office etc back then too. The opportunity for prosperity is not gone it’s just different. Chiropractic is a business and change is essential for survival, just as with any business. Changes usually include how the benefits are communicated, payment options, addressing the needs of consumers, marketing, management and accessibility. The underlying principle that health comes from within, is interfered with by subluxation, and corrected by adjustment can and should remain the same.
In fact I’ll go further and state that right now there exists more opportunity for Doctors of Chiropractic than ever before. For many, chiropractic salaries are breaking records. Consider the days gone by when DCs were jailed and accused of practicing without license, or when the AMA was orchestrating their covert plan to eliminate the profession, or when insurances like Medicare did not cover any chiropractic services, …
Categories: Uncategorized, economics, practice management, salary/income, success
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6 January 2012, by tpotisk
Should a Christian Doctor share his or her faith with patients?
This issue is often a conflict for professionals like doctors because on one hand, The Great Commission reads “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, 20 and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.” – Matthew 28:19, 20.
On the other hand we read from St. Francis of Assisi, “Preach the Gospel at all times, and when necessary use words.”
So, what should we do?
Below is an example of a sports professional sharing his faith:
Tebowing
When Tim Tebow revived the failing fortunes of the team in the fall of 2011 he was revered in Denver as something like the second coming of John Elway. After he replaced Kyle Orton, the amazing Broncos won seven of their next nine games. Three of those wins were in overtime, leading some to wonder if Tebow’s very openly expressed Christianity was bringing miraculous divine intervention. Tebow’s quarterback ratings were never very good, however—he ranks only 24th on the list with a rating of only 77, and he is averaging only 128 passing yards a game. Somehow the Broncomaniacs on the Front Range thought that Tebow had been slighted by being passed over for the Pro Bowl, but that unlikely scenario was not helped by the Broncos’ losing the last …
Categories: Christian doctors
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26 December 2011, by tpotisk
This chiropractic short term mission trip I took to Poland was one of the highlights of my career.
DAY 1: I arrive in Warsaw after a 10 hour flight from Chicago. The weather is a cool 32 degrees F with gray skies and is a fitting tribute to my preconceived image of Poland from watching black and white movies and documentaries about WW2 that show Nazis shivering in concrete bunkers guarding concentration camps. I soon enter reality when we are stuck in a traffic jam in thriving Warsaw and I see sharply dressed people talking on cell phones. I am with Dr. Jerry Zelm, a chiropractor from Oconomowoc, WI and Dr. Tom Feldman from Stoughton, WI. They both have been on these types of trips several times and that helps me feel safe. We are members of the Christian Chiropractors Association and are on a short term mission. Our purpose is to provide chiropractic care in this country of 40 million people, which has only two chiropractors, and to help spread the word about Jesus Christ. We are being guided by locals affiliated with Christian Youth Ministry. Their purpose is to promote evangelical churches in Poland.
Although 95% of the Polish people claim to be Catholic, most do not follow biblical principles and cling to traditions that many times hamper their relationship with Jesus. Our guides plan on using us to draw people to these …
Categories: Mission trip to Poland.
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23 December 2011, by tpotisk
Listen to Dr Tom Potisk interviewed on The Last Chiropractor radio show.
Categories: Dr Potisk audio interview
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5 December 2011, by tpotisk
Asking for referrals in a chiropractic practice?
Hogwash!
Let me get this straight. If I am your patient, sometime during the course of my care you are going to ask me or even pressure me to tell others about you and your office?
Hah! No wonder you have to resort to asking for referrals. You are irritating, offending and quite likely driving patients away from your practice. Don’t do it!
Let me tell you that I built one of the top chiropractic family practices in the world, with dozens of referrals monthly, and I never asked for a referral during all of those 25 years. Yep, I never asked for even one, didn’t need to.
I did not have to ask for referrals and neither do you if you do these 3 things:
1) Be trustable. In our current era, more than ever, the public is seeking professionals they can trust. There has never been a better opportunity to build a monumental practice than right now, and the foundation of that is your integrity. If you are misbehaving in any way, perhaps billing inappropriately, hiding money, prescribing unnecessary services, or involved in an illicit relationship, you are not fooling anybody. Your patients and staff can subconsciously sense it. Your misdeeds will catch up with you if they aren’t already. Manage yourself before you attempt practice management.
2) Deliver exceptional service. The goal …
Categories: marketing/advertising, referrals
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1 December 2011, by tpotisk
For the benefit of the Chiropractic Profession, please share this link with your DC friends by either tweeting it, posting it on Facebook, or emailing it.
Thank you sincerely!
If you have not become familiar with The Joe Paterno Effect on chiropractic practices yet, it’s important that you learn about it.
Here are the 3 critical actions that are likely the most important practice management and chiropractic marketing steps you’ll ever make:
1) Clean up your act. If you are misbehaving in any manner, you must stop immediately. This includes inappropriate relationships, doctoring of your records, hiding money, creative accounting to avoid taxes, inappropriate billing, providing services outside the scope of your license, and anything else that may be of significant risk to you. And do what you can to right the wrongs you’ve already done. It may even be necessary to confess to the appropriate authorities before the situation gets any worse. If your misdeeds are serious ones, then consider consulting an attorney first.
2) Be a beacon of trust. Start building credibility through sincere participation in your community’s wellbeing, and then keep it up. This may include charity work, membership and activity in civic organizations, leadership, sponsoring a local sports team, donations or personal assistance to non-profits, and even relenting with a refund when someone is unhappy with your service. The fact is that people are watching you, and your actions will determine whether they are praising you …
Categories: Uncategorized
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1 December 2011, by tpotisk
The Joe Paterno effect? You are likely wondering what that has to do with your chiropractic practice management and marketing.
The answer is – absolutely everything!
In case you are not yet familiar with Joe Paterno and why the nation’s news media is abuzz about him; let me briefly tell you. In 46 seasons as the head coach at renowned Penn State University, Paterno built a football powerhouse while touting academics and ethics. He was nationally known, respected, and glorified as one of the world’s best. But a scandal ended his career prematurely. He allegedly took part in a cover-up of a sex crime by one of his employees. He was fired by the University in disgrace! Shame and public humiliation – that will be his legacy forever. A quick fall from success from just an accusation (even worse if he is found guilty) – that is the Paterno Effect.
It’s happened to many DCs (some have not even done anything wrong), and many more will fall in the near future because of the rapid ease of obtaining and spreading information – namely the internet.
You doctor, yes YOU, are more vulnerable to the Paterno effect than ever before. All it takes is one infraction levied by your state licensing board, a malpractice suit, an IRS conviction/judgement , or even just a negative comment published somewhere about you on the internet, and you are labeled forever! You are a …
Categories: practice management
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17 November 2011, by tpotisk
Insurance payments to chiropractors for honestly and ethically rendered services should not have to be refunded.
In rare instances of clerical error, misunderstood contract rules, or blatant improprieties, refunds should be made promptly. Officers should have billing and collection procedures and policies in place just as they should for marketing, and patient education. A well run organization will be crucial for a chiropractic office to survive any changes from health care reform legislation.
Here are a few details that will help a chiropractic office maintain collections congruent with services rendered and sustain a chiropractors salary and income.
“More and more, insurance companies are doing post payment audits or hiring outside firms to conduct payment reviews and requesting money back from your office.
Refunds should never be automatically sent out based on a request from an insurance company. Each request needs to be individually reviewed and processed and the patient’s account should be audited to determine if a refund is actually due and to whom.
Sometimes, a refund is due. Examples may be when an insurance company has double paid dates of service, or when two insurance companies both pay on the same date of service. These are legitimate refunds – ie: you have been paid more than you billed or were due for services rendered. These should be refunded.
Often however, …
Categories: insurance
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13 October 2011, by tpotisk
The best doctor’s book is called Reclaim the Joy of Practice: An Advanced Guide for Advancing Doctors.
See a special offer (save 25%) for purchase of all 3 of my books at the end of this article!
I’m the author, Dr Tom Potisk, but it’s not just me who is saying it’s the best book; I hear the praise frequently from those who read it or from those who listen to my presentations about it. Thanks gang!
Here a few testimonials and endorsements:
“Dr. Tom’s program and book is fantastic! I laughed, I cried, and I went back to my practice with a new, deeper sense of dedication and confidence. All doctors need to hear his message!” – Dr. Donna Stackpool, Lake Geneva WI
“Reclaim the Joy of Practice was an amazing presentation! Dr. Potisk made the evening fun and enlightening with great tips on how to stay happy and truly enjoy Chiropractic. I loved the history references with BJ. It was a great reminder of how generations past fought for Chiropractic and how we need to honor them and the profession AND continue the passion. Thanks Dr. Potisk for lighting the fire again!” – Tara Gill DC, Delevan WI
” After 36 years in practice, I’ve heard dozens of great speakers. Last night Dr. Tom Potisk gave one of the most stirring and compassionate presentations I’ve …
Categories: Reclaim the Joy book.
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25 August 2011, by tpotisk
Medical home? Now there is a new term being used increasingly.
I first read those words on a billboard as I was driving down the highway about a month ago. It was an advertisement for a hospital/medical clinic, and it showed a friendly face, a short description of the person’s health problem and those words in big type at the top. I wasn’t sure just what they were trying to tell me, but the impression I got is that if one has that health problem, then one should go to that hospital. Kinda like it’s the problems home.
Very interesting!
Soon I saw those words again – Medical Home, this time as a headline in one of the many periodicals I receive as a doctor.
Then I began to read and understand whats up with this new marketing method‘ – it’s a new marketing method. LOL!
Turns out the administrators of medical facilities want people to know that when they have a particular health problem, they should not just go to a medical facility, they should go to a medical facility that is more caring, loving, comfortable, and complete – like a home. Very clever! I’m all in favor of more personalized, coordinated and comprehensive service for patients. Doctors should give patient-centered care.
Its a good idea, but………
After checking some more details I found out the home is missing the proper foundation.
The foundation being the understanding that aside from emergencies, crisis, and life threatening …
Categories: medical home
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